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Facebook Workshop

26/05/2011 posted by Matt

Matt looks fantastic from the back!

I knew it would be a challenge to present to 30 tourism businesses on behalf of Sunshine Coast Destination. Facebook is a fast changing environment and with every attendee at a seemingly different level of familiarity with the world’s most powerful marketing tool, the 2 hour workshop wasn’t a complete success.

To help me answer questions, I had recruited someone who knows more about Facebook than I probably ever will – Annie Infinite from Saucy Social Media. There were lots of questions thrown at us on the night on a whole range of issues – some very specific, others more strategic. I am very grateful to Annie for giving up her time. Continue Reading »

The Art of Social Media

03/03/2011 posted by Matt

Queensland Arts Council event
Last week I presented to 85 artists as part of Queensland Arts Council’s efforts to support creativity on the Sunshine Coast. It struck me that artists have a distinct advantage over the rest of us in that they are innate content creators. While I often struggle to make my daily output tangible, artists should find it much easier.

I always struggle to find a blog post image that represents ‘advice’ (basically, advice is what I do) so I was really excited to share some thoughts on social media with the audience because I knew they’d be able to take action straight away. I’ve had some conversations since with Natalija Brunovs, Kim Schoenberger, Wyn Vogel and Evangeline Cachinero and they all confirm my instincts that artists have a natural grasp on social media. Continue Reading »

Embedding Social Media Coverage

02/02/2011 posted by Jackson

 

Image posted on twitter by @JustinPinner

Cyclone Yasi is currently raging! Either it’s fear of what our friends further north will find in the morning or I can actually feel a barometric pressure change.

Keeping an eye on how social media is being used in mainstream media we noticed how abc.net.au is displaying Cyclone Yasi real time updates from both private individuals as well as news sources side by side: http://www.abc.net.au/news/infographics/storify.htm?id=preparations-for-cyclone-yasi .

Here are a couple of tools developed for this purpose: Continue Reading »

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