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15/06/2011 posted by Jackson
Record and listen to real stories
The Story Project is a creative initiative and not for profit organisation. In 2010, they asked us to develop their brand and build a website which would help them capture and share everyday people’s stories, providing a snapshot of life for the community and future generations. Continue Reading »
26/05/2011 posted by Matt
Matt looks fantastic from the back!
I knew it would be a challenge to present to 30 tourism businesses on behalf of Sunshine Coast Destination. Facebook is a fast changing environment and with every attendee at a seemingly different level of familiarity with the world’s most powerful marketing tool, the 2 hour workshop wasn’t a complete success.
To help me answer questions, I had recruited someone who knows more about Facebook than I probably ever will – Annie Infinite from Saucy Social Media. There were lots of questions thrown at us on the night on a whole range of issues – some very specific, others more strategic. I am very grateful to Annie for giving up her time. Continue Reading »
19/04/2011 posted by Matt
New site design for Noosa Steiner Pengari School
In mid 2010 I decided that I couldn’t allow my kids’ school to keep struggling with an inadequate online presence. The website had such crippling usability issues, that it was seriously impacting public perception.
In my experience, most school websites are poorly designed. A common reason is that they’re often produced by a well-meaning volunteer who, even if they have professional skills, often donate their time to getting the site up and running. This scenario often backfires for everyone involved: the web developer ends up rushing the job and the school ends up dissatisfied with the end product.
16/03/2011 posted by Matt
Photo care of Phil W Shirley, on Flickr
On Wednesday 16th March, I had the pleasure of speaking to a large audience of Sunshine Coast based tourism businesses on behalf of SCDL. The presentation was pitched at helping small business owners manage their website re-design project in a smarter way. It’s the first in a series of presentations which will also see Annabel Candy, Kiki Robinson and Chris Peckham give talks on aspects of digital marketing over the coming weeks.
The presentation is below for reference and notes to the slides are listed underneath. Please comment on this post with any suggestions on how to improve the content of this talk and ask any questions. Continue Reading »
03/03/2011 posted by Matt
Last week I presented to 85 artists as part of Queensland Arts Council’s efforts to support creativity on the Sunshine Coast. It struck me that artists have a distinct advantage over the rest of us in that they are innate content creators. While I often struggle to make my daily output tangible, artists should find it much easier.
I always struggle to find a blog post image that represents ‘advice’ (basically, advice is what I do) so I was really excited to share some thoughts on social media with the audience because I knew they’d be able to take action straight away. I’ve had some conversations since with Natalija Brunovs, Kim Schoenberger, Wyn Vogel and Evangeline Cachinero and they all confirm my instincts that artists have a natural grasp on social media. Continue Reading »
22/02/2011 posted by Jackson
Christchurch earthquake area and depth from www.christchurchquakemap.co.nz
We are aware of the risk of looking like disaster hunters (with several previous posts on the topic), but I feel this is the best way of helping my family and friends right now. Much of them live in Christchurch so I am absolutely devastated with what I am witnessing. Christchurch has been hit by what could possible be the worst natural disaster in New Zealand history. I have been in contact with my family via text messages. Fortunately those who I can reach are ok, but there are several others I can’t reach.
During disasters like this it is important to try and not overload telecommunication systems and in some circumstances lines are already down. This is where twitter becomes very useful. I have been following twitter since the news of the earthquake broke and since then I’ve realised some of my family and friends may be interested to see the live news coming through.
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