SCDL is the newly formed regional tourism body which covers the diverse areas of Caloundra, Maroochy, Noosa and the Hinterland. The region attracts approximately 2.7 million tourists every year and the local tourism industry is worth almost $2 billion. SCDL invited us to pitch for the creation of their digital strategy in September 2010.
The Challenge
To develop a consumer-focused digital strategy that defines the organisation’s online presence across multiple websites and social media brand outposts.
