We're not short on style

I’m sometimes surprised at how often photography seems like an after-thought for marketers online. The surge of user-generated-content has created a level of complacency that tempts us to believe the images will take care of themselves. And there’s plenty of other reasons to under-value the visuals and do it all yourself:

• Low-cost cameras
• Low-cost software
• Speed of transfer from camera to screen
• Low-cost web publishing tools

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