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Website photography: go with a pro

07/09/2010 posted by Matt


image of our feet

We're not short on style

I’m sometimes surprised at how often photography seems like an after-thought for marketers online. The surge of user-generated-content has created a level of complacency that tempts us to believe the images will take care of themselves. And there’s plenty of other reasons to under-value the visuals and do it all yourself:

  • Low-cost cameras
  • Low-cost software
  • Speed of transfer from camera to screen
  • Low-cost web publishing tools

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What’s the use of social media?

09/06/2010 posted by Matt

What's the use of social media?
Last night I was fortunate enough to present to members of Tourism Noosa. Thank you Brad Harrison for organising the event. Here’s an edited version of my presentation. I’ll post some further observations later but in the meantime, I’d love to hear your comments. Continue Reading »

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