11/01/2012 posted by Matt
When people with various skills and backgrounds work together in a network, they become larger than the sum of their parts.
Sunshine Coast Regional Council know this and appointed PunkLogic in May 2011 to create a new website that supports community groups and artists in the region.
The site was partly envisaged as a replacement for CIS – an old online directory but the content needed to be far richer and make use of social tools for publishing and sharing content. Continue Reading »
22/06/2011 posted by Jackson
SCDL is the newly formed regional tourism body which covers the diverse areas of Caloundra, Maroochy, Noosa and the Hinterland. The region attracts approximately 2.7 million tourists every year and the local tourism industry is worth almost $2 billion. SCDL invited us to pitch for the creation of their digital strategy in September 2010.
The Challenge
To develop a consumer-focused digital strategy that defines the organisation’s online presence across multiple websites and social media brand outposts.
15/06/2011 posted by Jackson
Record and listen to real stories
The Story Project is a creative initiative and not for profit organisation. In 2010, they asked us to develop their brand and build a website which would help them capture and share everyday people’s stories, providing a snapshot of life for the community and future generations. Continue Reading »
26/05/2011 posted by Matt
Matt looks fantastic from the back!
I knew it would be a challenge to present to 30 tourism businesses on behalf of Sunshine Coast Destination. Facebook is a fast changing environment and with every attendee at a seemingly different level of familiarity with the world’s most powerful marketing tool, the 2 hour workshop wasn’t a complete success.
To help me answer questions, I had recruited someone who knows more about Facebook than I probably ever will – Annie Infinite from Saucy Social Media. There were lots of questions thrown at us on the night on a whole range of issues – some very specific, others more strategic. I am very grateful to Annie for giving up her time. Continue Reading »
19/04/2011 posted by Matt
New site design for Noosa Steiner Pengari School
In mid 2010 I decided that I couldn’t allow my kids’ school to keep struggling with an inadequate online presence. The website had such crippling usability issues, that it was seriously impacting public perception.
In my experience, most school websites are poorly designed. A common reason is that they’re often produced by a well-meaning volunteer who, even if they have professional skills, often donate their time to getting the site up and running. This scenario often backfires for everyone involved: the web developer ends up rushing the job and the school ends up dissatisfied with the end product.
16/03/2011 posted by Matt
Photo care of Phil W Shirley, on Flickr
On Wednesday 16th March, I had the pleasure of speaking to a large audience of Sunshine Coast based tourism businesses on behalf of SCDL. The presentation was pitched at helping small business owners manage their website re-design project in a smarter way. It’s the first in a series of presentations which will also see Annabel Candy, Kiki Robinson and Chris Peckham give talks on aspects of digital marketing over the coming weeks.
The presentation is below for reference and notes to the slides are listed underneath. Please comment on this post with any suggestions on how to improve the content of this talk and ask any questions. Continue Reading »
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