The Art of Social Media

03/03/2011 posted by Matt

Queensland Arts Council event
Last week I presented to 85 artists as part of Queensland Arts Council’s efforts to support creativity on the Sunshine Coast. It struck me that artists have a distinct advantage over the rest of us in that they are innate content creators. While I often struggle to make my daily output tangible, artists should find it much easier.

I always struggle to find a blog post image that represents ‘advice’ (basically, advice is what I do) so I was really excited to share some thoughts on social media with the audience because I knew they’d be able to take action straight away. I’ve had some conversations since with Natalija Brunovs, Kim Schoenberger, Wyn Vogel and Evangeline Cachinero and they all confirm my instincts that artists have a natural grasp on social media.

Artists have always formed communities – think of Paris or London in the 19th Century and the movements that were created to explore and progress fine art. There were groups like the Nabis or Pre-Raphaelites that came together and shared their approaches, furthering their theories and practices through close collaboration, mutual influence and discussion. This kind of collaboration was across different art-forms too. So there was, and still is, respect for individuality and social media honours those principles too.

I mentioned a few resources for artists and promised to list these for follow up so here goes: Etsy, Ravelry, Patternfish, Foliotwist, FineArtStudioOnline, Wet Canvas, deviantArtYessy and eBay’s art selling guide. And here’s a list of other resources that are interesting for artists and creative types: kickstarter, etsy alternatives and behance. The Creative Alliance were mentioned on the night by another speaker and I should plug them too because we produced their website*.

Thanks to Tim McGee for inviting me along to speak at the event. I wish him all the best for the ongoing programme.

*Note: this site is now administrated by another Sunshine Coast agency in an effort to share the love throughout the region.

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  • http://creativegeneratorseq.wordpress.com/ Tim McGee

    Thanks again Matt, it was a great night with lots of valuable information for Sunshine Coast artists. Great to see so many blogs created since the event and artists getting involved in the online community.

    Cheers

    Tim McGee
    Qld Arts Council

  • http://wynvogelcom.blogspot.com/ WynVogel

    I was inspired by the artists and presenters @ the art incubator the other evening and was motivated to go back and explore the world outside my studio and share with other artists and groups!

    Matt your presentation was a big part of this and took some of the angst away from managing this forum – so all good and thanks heap for getting me moving! I have now shared and enjoyed other communities of work and contact with people from Paris to here in Aust. amazing stuff really!… Keep advising!

  • http://www.kimschoenberger.com Kim Schoenberger

    Hi Matt,

    I found your presentation at the Social Networking Event extremely informative especially the mention on the Authority value of other sites, which I hadn’t considered, your ‘To Do List’will be very helpful. It is reassuring that I am on my right path with social media, as I decipher through it all! And I just wanted thank you…

    Regards,
    Kim Schoenberger

  • Anonymous

    Kim, Wyn, Tim – thanks for stopping by. Keep me updated on your progress and any measurable results and I’ll be happy to feature your successes in future presentations.

  • Kath Quigley

    Hey Matt,

    I noticed you mentioned Kickstarter here, the Australian equivalent is Pozible: http://www.pozible.com.au/

    :) Great talk by the way! Thanks!

  • Anonymous

    Hi Kath, Jackson here, one of Matt’s colleagues. Thank you for pointing out pozible. Have you had any personal experience with this service? It would be great to know of a Sunshine Coast creative that has had success with croudfunding.

  • http://twitter.com/EVANGELINE_ART evangeline cachinero

    Hi, I haven’t done crowdfunding myself, but I know of quite a few ARIs that are keeping their doors open by using this service. One in particular pays the rent with crowdfunding. So I know it’s working!

    By the way, Matt, I consider myself to be pretty savvy with a computer & social media but I managed to get a lot out of your presentation, including a few programs and sites that I had not heard of yet.
    :) evangeline

    http://www.evangeline.com.au

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