Qualitative research: real customer interviews and card sort, exploring mental models and preferences
Taxonomy: logging content groupings and organisation
Interactive prototype
User observation in testing lab
A great customer experience (creative: Tony Cormack, ffburo.com)
For: Clive Peeters / White Labelled
PunkLogic were involved in one of the most applauded e-commerce sites in Australia. After the (former) electronic retailing giant Clive Peeters appointed Melbourne digital agency White Labelled, they asked us to steer the User Experience Design. We also directed user interviews, card sorts and developed a scalable and elegant information architecture. We prototyped the experience and user tested our solutions.
This project won Sitecore's: 'Site of the Year- Australia/New Zealand for Best E- Commerce site'.
Since launch, clivepeeters.com.au has seen a five-fold increase in traffic and larger than expected sales. (April 2010)
Online success story:
"From day one they were clear that this needed to be a truly integrated multi-channel experience. This vision has led to a clean, simple customer experience that we believe is unique in Australia to its industry,” said Wilson.
Inside Retailing
4 Brands To Applaud In The Oz Digital Space:
"Clive Peeters has shown many electrical retailers just how to build a quality eCommerce engine. "
digitalmarketinglab
